using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created
the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.
Imagine being water and having the ability to become whatever form you are poured into..... Pour water from a faucet into a glass and you become the shape of the glass.... then imagine being poured into a bottle and taking on that form.... as you flow from the faucet you are then transformed into any shape of the receiving object....
Then.... Start telling a story about how amazing the journey is as water... Draw Pictures and articulate the feeling, show the steps to get to where you are.... and that's the beginning of marketing!